Rebranding of Nidd Transport to Delamode Nidd Ltd
From 1st September 2021 – We are pleased to announce that Nidd Transport Ltd will formally adopt the Delamode International Logistics brand to become Delamode Nidd Ltd.
The Xpediator Plc Group, which Nidd and Delamode are part of, made the strategic decision to consolidate their UK freight forwarding services to operate under a single brand identity earlier this year. This restructuring simplifies and considerably strengthens the division’s UK integrated freight management services provision and in which Nidd will eventually become part of.
The trading name for Nidd Transport Ltd will change to Delamode Nidd Ltd, however, the freight forwarding company will also adopt the logo for Delamode International Logistics, as with all other Delamode branded companies. Nidd will remain focused on its international courier services transporting goods to its key markets and to its national distribution customers in Western Europe, such as Spain, France and Portugal. Nidd will now be more competitive and better placed to cross-sell integrated freight management services to its customer base, including Eastern and Western Europe, providing road transport solutions, air courier, sea freight services and more.
Shaun Godfrey, COO of Freight Forwarding Services at Xpediator, said:
“The rebranding and integration of the UK freight forwarding services division has made significant progress. The branding and operational integration of Nidd Transport Ltd will provide a clearer message to our customers, suppliers and partners and leverage commercial and operational synergy opportunities. Nidd has a strong management, operational and sales team with integrated freight management services expertise in the North of England. This compliments Delamode’s strengths in the Midlands and Southern regions of the UK and develops a uniformed brand identity that is important in helping to create a one team ethos within the division.
Heather Glegg, General Manager of Nidd, commented:
“I am looking forward to Nidd becoming part of the Delamode brand and the enlarged UK freight forwarding services division. Importantly, the management and fundamentals of the business will remain the same. We will continue to provide our customers with reliable, high-quality transport support solutions within the UK and to mainland Europe, whilst being in a privileged position to provide our customers with an extended offering of integrated freight management services and more.”