Rebranding of Nidd Transport to Delamode Nidd Ltd
From 1st September 2021 – We are pleased to announce that Nidd Transport Ltd will formally adopt the Delamode International Logistics brand to become Delamode Nidd Ltd.
The Xpediator Plc Group, which Nidd and Delamode are part of, made the strategic decision to consolidate the UK freight forwarding operations to operate under a single brand identity earlier this year. This restructure simplifies and considerably strengthens the UK division’s freight management service provision and in which Nidd will eventually become part of.
The trading name for Nidd Transport Ltd will change to Delamode Nidd Ltd, however the business will also adopt the logo for Delamode International Logistics, as with all other Delamode branded companies. Nidd will remain focused on transporting goods to its key markets in Western Europe, such as Spain, France and Portugal, and to its national distribution customers, but will now be more competitive and better placed to cross sell Delamode’s Eastern and Western European Road freight services, Air, Sea, Rail and logistics services to its customer base.
Shaun Godfrey, COO of Freight Forwarding at Xpediator, said:
“The rebranding and integration of the UK freight forwarding division has made significant progress and the branding and operational integration of Nidd Transport Ltd will provide a clearer message to our customers, suppliers and partners and leverage commercial and operational synergy opportunities. Nidd has a strong management, operational and sales team with expertise in the North of England complimenting Delamode’s strengths in the Midlands and Southern regions of the UK and developing a uniformed brand identity is important in helping to create a one team ethos within the division.
Heather Glegg, General Manager of Nidd, commented:
“I am looking forward to Nidd becoming part of the Delamode Brand and the enlarged UK Freight Forwarding division. Importantly, the management and fundamentals of the business will remain the same. We will continue to provide our customers with reliable, high quality freight solutions within the UK and to mainland Europe, whilst being in a privileged position to offer our customers an extended service offering.”